Logo & Package Design
Colorado Soap Co.
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Identify & define a brand, logo & packaging for a new soap company, Colorado Soap Co.
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Colorado Soap Company uses all natural ingredient found in-state to create organic recipes that are gentle on skin. The logo and packaging needed to to tell a story & represent the brand.
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Logo Design
Branding
Illustration
Package Design
Mock-ups
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Software used: Adobe Illustrator, Photoshop, Dimension, Procreate
Project Duration: 3.5 weeks
Early Concepts
The first sketches for the logo used the brand’s initials, a mountain range, & a banner in most of the ideas. During this stage, I draw as many quick thumbnails as I can to get ideas flowing.
Refining Thumbnails
After I have selected a handful of ideas from my sketchbook, I use procreate to easily draw them out in more detail. This allows me to copy & paste, or undo different elements as I work. I also used procreate to sketch out some initial planning for the packaging.
The final logo uses a heavy stroke and Le Havre for the name. The mountain range, banner and sky scene are simplified enough to make a one color version understandable.
With a finalized logo, I needed to consider packaging for this project. I wanted an illustrated outdoorsy feel, and went with a sketched version of Colorado foliage.
Final Soap Box Layout
The final soap box has two layers of recycled paper, an inner box, and an outer sleeve with a cut out window for the logo. Earlier concepts used honey combs for this scent, but ultimately changed to a uniform pattern with varying color schemes.
