Social Media Campaign
The Whispering Isles
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Create a suite of videos, photos, and engaging content for social media posts to promote a new book.
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The Whispering Isles is about a young woman who inherits a crumbling manor on a remote island shrouded in legend, whispers, and magic.
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Concept & Copy
Cover Art
Asset Design & Mockups
Video Editing
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Software used: Adobe Photoshop, After Effects, Premier Pro, Illustrator
Project Duration: 2 weeks
Creating the Book
To write a campaign for a book, I first needed to outline what the book is about, and who would be interested in reading it.
Target Audience enjoys:
YA fantasy novels
Books with strong female characters
Stories about magic and hidden worlds
Adventures with a touch of mystery
Coming-of-age stories
The Whispering Isles | By Anya Starling
A young woman, Elara, inherits a crumbling manor on a remote island shrouded in legend and whispers. Drawn by an inexplicable pull, she sets sail for the Whispering Isles, a cluster of islands known for their haunting beauty and unsettling secrets.
Upon arrival, Elara discovers that the islands are more than they seem. The air crackles with magic, the shadows whisper forgotten lore, and the very fabric of reality seems to bend and shift. Guided by a cryptic message left by her ancestors, Elara delves into the heart of the archipelago, uncovering a long-forgotten pact with a powerful entity that threatens the world's delicate balance.
As Elara unravels the mysteries of the Whispering Isles, she must confront not only the dark forces threatening the world but also the hidden depths within herself. She must master the ancient magic that thrums within her veins and make a choice that will determine the fate of the islands and the world beyond.
The Whispering Isles is a coming-of-age story filled with magic, mystery, and adventure. It explores themes of self-discovery, the power of family, and the consequences of choices made in the past.
Will Elara embrace her destiny and become the protector the world needs? Or will she succumb to the darkness that threatens to consume her?
Storytelling Design
This library of assets will be used across social media platforms in the campaign to tell a visual story and build anticipation for the release of the book.
LinkedIn & Facebook
Instagram Carousel
Carousel Mockup
Creating engaging videos for instagram, tiktok, snapchat, and youtube is an essential way to drive engagement for the campaign. Stories offer a teaser of longer videos, and can organically get attention from a new audience. Check out a few examples of story formatted videos below.
Driving Engagement with Stories
Storytelling Flatlay
Using the library of assets I created for the instagram carousel, I created a 10 second video, animating the magnifying glass to move and the text on the letter to magically appear.
The magnifying glass draws your attention to the name of the book which is also the title on the map. The screen zooms out slightly, and pans down to reveal the rest of the book.
Youtube
In this 45 second trailer, author Anya Starling (voiced by AI) briefly discusses the book's inspiration, and introduces the story, characters, and setting in a captivating way
In the Youtube and Instagram Reel I wanted the book mockup to appear twice. First during the introduction of the book, and a second time for the call to action. Using the same imagery for the magic that is in the flat image assets, I created a magical appearing effect for the book for the videos.
Project Recap
This personal project has been very fulfilling, giving me the chance to create a story from scratch and build a set of campaign assets that visually capture an idea for a novel.
As an artist, projects like these allow me to creatively express myself and my ideas that would otherwise go forgotten.
In a future project, I would like to create a book with an illustrated cover and animate characters for stories and videos.
