Logo Design

Lulu’s Chicken

  • Create a logo for a new restaurant that will sell different flavors of chicken salad.

  • This restaurant’s goal was to create a southern homestyle atmosphere that welcomes customers into their southern kitchen with a sense of warmth and comfort.

  • Research

    Logo Design

    Illustration

    Staging

  • Software used: Adobe Illustrator, Photoshop, Procreate

    Project Duration: 3 weeks

 
Lulu's Logo Initial Sketches

Early Concepts

I drew inspiration from textured logos, handwritten typefaces, and retro layouts. My ultimate goal was to create a weathered texture on the final version of the logo.

Round 3 of Revisions

During this stage, I worked with an inverted palette to see how logos would hold up on alternative background. I wanted to be sure the texture would be visible on a darker layer when the inverse logo was used on dark backgrounds.

After considering the advantages & disadvantages of the script typefaces, I settled on Rift, Bold with a texture for the final design. I provided a logo suite that included a wordmark, icon, & a seal. Out of a group of 15 designers, my final design made it into the top two for selection.

Final Revision Round

Final Revision Round

Final Logos & logomarks

Final Logos & logomarks

 
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